The Study Of Internet Products Strategy For XX Medical Tourism Company

The competition of traditional medical tourism becomes worse and worse because of low threshold. How to use the internet as a tool to regulate company's strategy to provide competitive service products? It will be very significant to make company's core competence via Internet to improve the competition threshold.Nowadays, it is rocket up times for internet and mobile internet. It seems that everything is changed by them. No excepts for medical technology. Our horizons are broadened by life science, medical big data, genome assaying, wireless sensor etc. It just feels like we are living in the future. However, it seems nothing happen for the medical system, which we can describe it as stubborn as a mule. It does not change for seeing a doctor and the way of paternalistic diagnose. Even worse, it hindered the right of pursuing health in cause of patients' territories.This paper will describe the service market of traditional medical tourism, compare the domestic and overseas' existing theories, analysis the macro environment of medical tourism market, study the existing problems of the company, try to solve these problems via adding internet medical service product and make sure the successful strategy implementing. Basing on the understanding of internet thinking, implementing internet medical service product's strategy to run the traditional medical tourism company to make profits. It will change the marketing method to improve the company's medical service ability. Hoping the company could provide better and effective overseas' medical resource and service for more patients after the implement of new internet medical service products strategy. Finally, analyzing the internet medical service products, make the conclusion that the proposal of adding new internet service product will help company to make core competence. Analyzing the finance, human resources and IT etc., to make sure the successful implementing new product strategy.