Research On Marketing Strategy Optimization Of "YIBAOTONG" Internet Medical Platform

With the rapid development of information science and technology,in recent years,"Internet +" this concept has also attracted more and more social concern."Internet +" as a whole contains the Internet,mobile Internet,Internet of things,cloud computing and large data,such as a set of information technology,and was applied to all industries in the community,and showing a continuous integration between industries,business innovation And the diversification of the development of good momentum.In today's country to vigorously promote and encourage the promotion of "Internet +" policy background,"Internet + medical" this emerging industry has a large number of enterprises with their own characteristics,these enterprises in the medical environment,new drug research and development,medical data,Personal rehabilitation monitoring and personalized patient diagnosis and treatment areas such as the development,layout and promotion.This emerging Internet business model,the capital for these Internet companies with rapid expansion of the demand,enterprises in the initial stage of financing,usually its main business direction for the brand marketing and mobile client APP application promotion,To attract more customer resources and the fastest speed to occupy a higher market position.However,this is the Internet business in the actual operation of the risk of one of the process,if the process can not better control the cost of brand marketing and marketing,then the enterprise further market expansion plans and market valuation will have a fundamental Sexual impact,so this risk will also promote the Internet companies continue their own brand positioning,brand image and the overall marketing strategy to explore.This paper analyzes and studies the present situation of marketing promotion of Beijing Medical Insurance Technology Development Co.,Ltd.,analyzes and realizes the problems and shortcomings of the existing marketing strategy of "medical insurance",and analyzes the problems of these problems This paper puts forward a marketing strategy and strategy which can be used for reference and operability by combining some domestic and foreign counterparts' marketing strategy and promotion plan.In order to provide a market,marketing and promotion channel which conforms to the characteristics of the Internet industry,To further expand the medical data,government-enterprise cooperation and financial derivatives business development approach has a fundamental guiding significance and an important reference value.