Research On The Development Of Rural Tourism In Mianzhu Under The Background Of New Rural Construction

Construction of new socialist countryside is the important task of building well-off society in an all- round way during China's "13th Five-Year".It is also the key to narrowing the gap between urban and rural areas and building a socialist harmonious society. Building a new socialist countryside has created a good opportunity and a great motive force for the development of rural tourism, the development of rural tourism in increasing farmers' income, adjusting the rural industrial structure,improving the rural environment and shaping the rural appearance and other aspects of the promotion of new rural areas to become an important way of new rural construction. At the same time, as China has entered the era of mass tourism, tourism has become an important part of people's daily life, rural tourism because of its authenticity, experience advantage and economy become the majority of tourists preferred. Under such background, The rich rural tourism resources and good location advantages of Mianzhu fit the new rural construction and rural tourism development needs. In the future, the new rural construction will have a broad space for development.Study on the development of rural tourism from the perspective of the construction of new socialist countryside, it not only enrich the theoretical results of new rural construction and rural tourism, but also provide new ideas and suggestions for the development of rural tourism by empirical research, to ensure the coordinated and sustainable development of new rural construction and rural tourism, and thus effectively promote the smooth progress of the construction of new rural areas.According to the new rural construction and rural tourism related theoretical knowledge, on the basis of field survey and personally involved in the project, to analyze the development status and existing problems of rural tourism in Mianzhu,to make the district layout according to Mianzhu rural tourism development and new rural construction situation, And in view of the existing problems, combined with the Mianzhu rural tourism development needs and the needs of the tourist market putforward the targeted, operational recommendations and strategies.Through the analysis of research, the author thinks that the development of rural tourism in the new rural construction is an opportunity, it is helpful to the adjustment of rural industrial structure, driving the farmers to get rich, protecting the rural traditional folk culture and the natural environment, realizing the sustainable development of new rural construction and rural tourism. To develop rural tourism must take full account of rural location and resource conditions, which cannot blindly follow the trend of development. In recent years, the development of rural tourism in Mianzhu has made great achievements, but the form of development and business model is still more traditional, lacking of professional management and market operation, which needs to upgrade the level of tourism. Facing the good opportunity of the new rural construction, only make full use of the abundant tourism resources and location advantage, to combine the development of rural tourism and new rural construction, strengthen the leading role of the government and tight butt market demand, integrate the advantages of resources, clear product positioning, rich product system, strengthen marketing and infrastructure construction, improve the quality of rural tourism service, in order to make Mianzhu rural tourism to achieve sustainable development, vigorously promote the new rural construction.