Research On Intellectual Property Assets And Business Performance Correlation

With the coming era of knowledge economy,intellectual property is more and more important in social and economic life and has gradually become the core element of enterprise competitiveness.As an important asset of the enterprise,the influence of intellectual property assets on the business performance is an issue we need to study at present.The intellectual property assets as a starting point.Firstly,define the concept of intellectual property and intellectual property assets: intellectual property assets from a clear concept of intellectual property as a legal concept,but with greater emphasis on the attributes of intellectual property rights as an asset,it is expected to bring economic benefits for enterprises.At the same time distinguish the difference between the two concept.Secondly,seek relevant theoretical basis of intellectual property assets and business performance.Among them,from the resource based theory and core competence theory analysis,that intellectual property assets is a core competency of the most important resources of enterprises which can improve the performance of the business.In view of the above theoretical analysis,the relationship between intellectual property assets and corporate performance is further analyzed from the empirical point of view,to investigate the impact of intellectual property assets on business performance.Thus,based on the notes to the financial statements for the disclosure of information,finishing of the relevant data of Shanghai A-share listed companies value of intellectual property assets disclosure and measure of business performance indicators,constructs multiple regression model for regression analysis.The results show that there is a significant positive correlation between intellectual property assets and business performance,which indicates that intellectual property assets have a promotion effect on business performance.At the same time,the influence of intellectual property assets on the operating performance of the company's two fiscal year is investigated.In addition,taking into account the industry heterogeneity,further divided into industry one by one using regression model,found the correlation between intellectual property right and the business performance because of industry heterogeneity and differences exist,the transmission of information,software and information technology services industry,manufacturing industry of intellectual property contribution to business performance is the most obvious.Finally,in the manufacturing industry as an example studied effects of technical intellectual property rights,trademarks,copyrights and other different types of intellectual property assets of enterprise operating performance,found that the correlation between intellectual property right and the business performance are different due to the different types of intellectual property assets,among them,technology of intellectual property,trademark influence on business performance significantly.Based on the conclusions of intellectual property assets and business performance correlation empirical analysis.Make recommendations for the management of property assets.Specifically,enterprises should improve the overall scale of intellectual property assets,and constantly improve the quality of intellectual property assets,but also to combine the characteristics of the industry to the layout of intellectual property assets.