Research On Rural Bed And Breakfast Development Of Wenzhou

With the increase of China's economic development and income, there is great demand for travel to regulate more and more. At the same time there is a rapid development of rural tourism, in 2014 the number of people visiting rural areas was a third of tourism nationwide. This has become one of the main ways for people to get back to nature, relax and feel the pleasure of the countryside.Recently growing more and more popular are "Guanghui and Jinshanyinshan" scientific thesis, they are now deeply popular in Zhejiang, the strengthen the construction of ecological civilisation and building a green economy has become a trend throughout Zhejiang, coupled with a policy Zhejiang issued in 2014 "on accelerating the development of tourism has become trillion implementation of the views of the industry" tourism has developed into the fast lane. As a carrier of rural tourism, rural houses with its unique advantages in resources and cultural personality, become a new tourism products and formats, more and more people's attention and sought after, some local houses economy has gradually become an important economic pillar.Wenzhou is in the subtropical monsoon climate zone, with favourable climatic conditions, its topography in good condition, not only rich in tourism resources, rural and village culture, folk culture heritage, obvious characteristics and the development of rural tourism and rural houses can tap big potential. However, due to lack of proper planning and management, rural Bed and Breakfasts in Wenzhou have developed so fast problems have arisen, leading to excess amounts of good and bad levels of service, with no standards to adhere to, damage to the environment, safety and health risks and many other issues becoming increasingly prominent. And in some cases blind pursuit of high-end bed and breakfasts ignoring local characteristics and heritage and shaping and connotation to the elements.2016 is the first year Thirteen Five, in the national call "supply-side reform" in the background, how to integrate resources to effectively cut into the rural industrial integration development, a response to "public entrepreneurship and innovation," home business young entrepreneurs the engines, providing the public with real effective demand products and services have become an important direction of development of Wenzhou village Bed and Breakfasts.Based on the status of development of Wenzhou Bed and Breakfasts combing and analysis, research and development strategy, government, industry associations, the owners agree to promote rural houses in Wenzhou industry healthy and stable development Thesis consists of six chapters:Chapter 1, describes the background of this study, the purpose and significance of research, technical route study.Chapter 2, based on more than a decade studying the relevant literature and Breakfast news at home and abroad, of course and Status of Foreign rural houses systematically sort, and this article relates to tourism, farmhouse, country houses and other concepts define.Chapter 3, summarises the status of Wenzhou Bed and Breakfasts development, from the primary to "eat" as the main function of the farmhouse began, in order to solve insufficient reception capacity of government corresponding policies to encourage the development of "live" function-oriented village inn, guesthouse by this rice farmers began to eat tourism, rural tourism actively and effectively promote the local economic income, Wenzhou 11 counties formed the basic pattern of the village houses, B& B band. Breakfast good momentum of attracting industrial and commercial capital have entered, together with government support to promote the Wenzhou Bed and Breakfast showing business entities pluralistic, diverse morphological level features. Wenzhou Bed and Breakfasts and summarised roughly divided into brand-linked, cultural and creative heritage, leisure resort, crowdfunding operation type, the whole village development-oriented, traditional hostel-type and other types.Chapter 4, using SWOT analysis method condition Wenzhou rural Bed and Breakfasts development were analysed. Advantages of rural development Wenzhou B & B:favourable climatic conditions, abundant resources and convenient transportation. Disadvantages:connotation of mining is not enough; the quality of service to be improved; development orientation is not accurate; the marketing model is still traditional one; Bed and Breakfast information management is weak. Opportunity lies:the policy of good; consumer demand and increased space; Internet technology brings convenience and more possible. Where the threat:product homogeneity issues; competition from the surrounding area and the like.Chapter 5, the main problems and causes of rural bed and breakfasts in Wenzhou development.Chapter 6, summarises, Wenzhou Bed and Breakfasts development and puts forward suggestions. First, we must strengthen top-level design, and guide scientific development; Second, we must strengthen policy support, encourage employment and entrepreneurship; Third, we must strengthen the connotation construction houses, B & B brand enhancement viscosity; Fourth, decentralisation, enhance service; Fifth, we must check source positioning, help precision marketing; Sixth, we must follow the trend of information technology, use the mobile terminals to do the marketing.Chapter 7, conclusions and prospects.The main results of this study:(A) Summarisation Wenzhou Rxisting Rural B & B type and features.(B) Rural houses in Wenzhou future development from the perspective of the government, the industry suggested...