The Research On Fine Marketing Strategy Of Zhuzhou Tobacco Company

Today enterprises are faced with severe market environment, such as the increasingly fierce competition, scarce resources and consumer demand diversification, the enterprise in production and business activities in the scientific and rational marketing strategy, but in recent years by the business community and fine marketing strategy theorists great concern is undoubtedly very appropriate marketing model, more and more brands and businesses pay more attention to the terminal market, especially the feelings of consumers, in order to develop business and brand development strategy. Through a more detailed, accurate, convenient, accurate to provide consumers with high quality, efficient service to win the broader market, prompting business or brand new leap forward.In this paper, Zhuzhou tobacco companies as the main object of study in the theory on 4C marketing, customer delivered value theory, twenty-eight law and customer pyramid theory, tobacco marketing research conducted a systematic review and review based on the first Zhuzhou tobacco companies market environment analyzed, and then analyze their marketing management situation, Zhuzhou Tobacco Company marketing management problems. Subsequently, the proposed principles and ideas Zhuzhou Tobacco Company marketing of tobacco, while the business process specification. Zhuzhou Tobacco Company marketing plan includes data collection and collation, customer segmentation and positioning, departmental responsibilities clear, accurate demand forecasting, supply organizations cigarette precise, accurate cigarette delivery, customer value-added services. Finally, the precision of marketing Zhuzhou Tobacco Company implement proposed implementation procedures and safeguards.The in view of the actual development of Zhuzhou tobacco company, analyzes the Zhuzhou tobacco fine marketing status and problems, and for the proposed the concrete scheme of Zhuzhou tobacco company marketing, implementation steps and, has certain practical significance in promoting the Zhuzhou tobacco fine marketing, also for precise marketing in marketing management in tobacco enterprises to deepen the use is of certain guiding significance.