Shanghai Pudong Development Bank Study Of Customer Management Systems Context Of Information Technology

As China’s economy continues to develop, operate flexible small and medium-sized joint-stock Banks began to break the state-owned Banks monopoly position in the banking industry, banking industry competition is more and more fierce. Information technology continues to progress, more make the commercial bank financial products more and more homogeneity, it increasingly difficult to distinguish. Customers as an important resource now has become the consensus of the banking sector, Banks have how many is to serve the customers directly on behalf of the bank’s core competitiveness. Various commercial bank competitions for customers, and to have more assets, and financial requirements of high-quality customers and compete for the top priority. Think this article is in this context, for Shanghai pudong development bank, for example, on the customer relationship management(CRM) system to study the application in the small and medium-sized joint-stock commercial bank. Hoping to discover Shanghai pudong development bank in the application of customer relationship management system in the process of some experience and the insufficiency, and put forward optimization measures, targeted to other Banks in the process of customer relationship management(CRM) application for reference. The customer relationship management system for small and medium-sized joint-stock commercial bank was studied, found that for Shanghai pudong development bank, build a suitable for their own development application of customer relationship management system is imperative, it is the only way to improve its core competitiveness.