A Study Of The Brand Strategy Of NNSQ Rural Credit Cooperative Association

Brand is the most valuable intangible assets of enterprises, as well as the concentrated representation of the core competitiveness of enterprises. Based on the investigation and research, this Paper has carried out SWOT analysis on the competitiveness of NNSQ Rural Credit Cooperative Association, and has made a strategic positioning for NNSQ Rural Credit Cooperative Association. This Paper believes that, to reinforce its competitiveness, NNSQ Rural Credit Union should adopt the strategic positioning of becoming stronger, classifying its target clients, differentiating its market and products. At the end, this Paper has proposed some safeguard measures to carry out the brand strategy of NNSQ Rural Credit Cooperative Association, including:deepening the institutional reform and providing institutional security; urging the transfer of business and making financial service innovation; implementing systematic management to improve the brand force; impelling the human resources strategy to provided talents for the implementation of brand strategy; constructing the corporate culture to provide theoretical support for the brand strategy; fulfilling social responsibilities to win more social public credit force.