Research On Off-line To On-line Transition Of Traditional Corporation By Merger Under The Background Of Internet+

Since “Internet +” is put forward by prime minister Li Keqiang, the internet industry become the daring of the M&A market soon. More and more traditional industries try to through merger or acquisition of Internet enterprises to adjust the industrial structure, breakthrough the traditional concept of enterprise development,actively seeking transformation, realize the perfect fusion of "Internet +". Now it is an age that science and technology can change life, it is an age that the Internet companies will be develop rapidly, it is an age that seizing the right time the latercomers can surpass the formers. Internet companies is the focus.This paper summarizes the development dilemma of the traditional enterprises,according to the status of national development, merger or acquisition of an internet company is the best way to develop traditional enterprises transition to the internet,with capital to complete the reconstruction of the talent structure and the thinking mode, seize the time for the Internet market, as a rebirth of the way that traditional enterprise transformation of the Internet. Based on the current analysis of the cases about traditional enterprises merger or acquisition of internet companies, this paper analyzes the motivation and integration risk appearing the mergers and acquisitions.Huayi successfully acquired Yinhan provides reference for the domestic traditional enterprise that want to transform, it also increased the confidence of them.According the experience of the Huayi,traditional enterprise can make full use of the capital market in the process of transformation,using capital operation acquire the potential Internet enterprise as soon as possible, carries on the effective integration of resources,on the basis of Huayi acquired Yinhan, in summing up their successful experience, make recommendations to the traditional enterprises transition to the internet.