The Research Of The Effect Factors For The Family Farm's Agriculture Technology Diffusion Under The Background Of Industrial Internet

In recent years, the Internet is developing rapidly, thus the consumer Internet is transforming and upgrading to the direction of industrial Internet. Under this background, the family farm as the principal part of agricultural production has developed rapidly, becoming the key to agricultural technology diffusion group, the industrial Internet has advantages of information sharing platform of the Internet, big data and cloud computing, technology and talent advantages for the development of the family farm,thus provides opportunities for the family farm to promote agricultural technology diffusion, in the context of the industrial Internet,the family farm has solved the agricultural source of technological innovation, diffusion channels, information asymmetry difficulitis,results in the speeding up the agricultural technology diffusion.Firstly,the article has based on the basis of current situation of the development of the industrial Internet and family farm;then build a binary Logistic regression model, selected the environment characteristics, the farmer individual features, asset size, technical cooperation, product area brand features in five aspects that has influence on family to accelerate the agricultural technology diffusion's 12 variables under the background of industrial development of the Internet,to research the effect factors for the family farm to promote agricultural technology diffusion under the background of the industrial Internet,that's to find out the impact of the family farm the influence factors of agricultural technology diffusion under the background of the industrial Internet, in order to put forward the beneficial experience for the develop of the family and agricultural technology diffusion.The results shows that the industrial Internet has provides family farm opportunities to promote agricultural technology diffusion and the scale of investment family farms investment,acreage of family farm, individual characteristics of farmer, mechanization and agricultural technology personnel are some one of the important factors that affect the family farm technology diffusion. For this research conclusion, the paper puts forward relevant research enlightenment: relying on the development of the industrial Internet, keep eye on the importance to improve the farmer comprehensive quality, pay attention to cultivate the new type of professional farmers; set up the network service platform of agricultural information; Pay attention to the development of scientific technology, implement the scientific technology strategy to accelerate agricultural development; Strengthen government subsidy policy, consummate the social service system and so on.