The Operating Strategy Of Department Of Corporate Business Bank Of China Inner Mongolia Branch

In 2014, the Inner Mongolia branch of BOC, got a rapid overall growth, and the rate exceeded the average level of all provinces. Meanwhile, problems, such as non-uniform distribution of customers, incomprehensive business, weak competitive power, must be resolved. With accelerated financial reform and increasingly intensive competitiveness in markets, the Inner Mongolia branch faces both opportunities and challenges. So the importance should be attached to the corporate business, which is the main source of revenue for banks.This article mainly analyzes the business development bank of China, Inner Mongolia branch company business environment, the present situation and problems, on this basis, based on relevant theories of strategic management and cutting-edge knowledge, to Inner Mongolia branch company business development strengths, weaknesses, opportunities and threats for analysis, thus established the China Inner Mongolia branch of the bank’s differentiation strategy, and put forward concrete strategy implementation measures and security solutions.This paper contains five parts. The introduction of independence as a section of the paper is the beginning of the paper, which mainly describes the research background, purpose and significance of the research, research content and methods, as well as the technical route of the research; Paper in the second chapter on the concept of strategic management and business strategy, the relevant theory and research method has carried on the simple introduction, focusing on the theory of competitive strategy, provide theoretical support for analyzing research; The third chapter the thesis analyses the external environment and internal environment of the bank of China branch of Inner Mongolia, the basis for the selection of operation strategy analysis; Thesis in the fourth chapter, according to the bank of China Inner Mongolia environmental analysis to determine the business strategy of differentiation; Thesis chapter five specific implementation measures of differentiation strategy and the corresponding protection measures are described; The sixth part draws the conclusion of this article and shortcomings.This paper can be used as reference for the development of future business strategy of the Bank of China, Inner Mongolia branch, and the development of the other bank’s peer Enterprise Inc. also has some enlightening significance.