Research On The Competitive Strategy Of The Settlement Account Business Of The Inner Mongolia Branch Of China Construction Bank

Commercial banks are significant important in China's financial system.In recent years,with multiple efforts on branch extending,market developing,business innovating,Commercial banks have enhanced their competitiveness for a big step,their operation principles,objectives and methods have been improved.In the corporate account business,in the face of severe market environment and fierce market competition,to maintain long-lasting vitality,so that the corporate account business benign development,not only to improve the internal management mechanism of commercial banks,more importantly,business expansion and innovation.The practice and theoretical proof of domestic and foreign banks,the benign growth of the company's business is crucial to the steady development of the commercial Bank,the foundation of the company's business development is the corporate account,whether the commercial bank can maintain the existing corporate account,and continuously expand the new corporate account business,enlarge the market share of the corporate account in the same trade,Raising the market share ratio is the key to the development of the company's business and also the key to the commercial banks ' competitiveness.Based on the analysis of the development status of the Corporate account business of China Construction Bank Inner Mongolia branch,this paper finds out the opportunity and advantage of the development of the corporate account of China Construction Bank Inner Mongolia branch,analyzes its deficiencies and problems,and analyzes the external environment of the Bank's settlement account business and put forward to promote the China Construction Bank Inner Mongolia branch Corporate account Business Development Competition strategy proposal.This paper holds that China Construction Bank Inner Mongolia branch is traditional commercial bank,to enhance the market share of the Corporate account business in Inner Mongolia,firstly of all,to establish the management and management mechanism of the cooperation between the Bank and the government,and to seize the account resources from the source;Secondly is to carry out the innovation and promotion of the Corporate account supporting products,enhance the customer stickiness;Thirdly,to improve the quality of service to promote business development with quality service.It is hoped that the above suggestions can provide valuable reference for the competition of the construction Bank in Inner Mongolia District Corporate account.