| Online To Office, is another opportunity to combine the offline business with internet,which makes the internet as the platform for offline business. This concept firstly came out from U.S. O2 O is a typical pattern for more internet to the traditional enterprise, it’s a combination of traditional industries and the Internet industry, as well as the new opportunity for the new generation enterprise.2015 is the first year of Meeting & Event O2 O melee, in this year both Chinese business activities and traditional industries are faced with the Internet depth deconstruction, as a result, it came with a large-scale reshuffle of ecological reconstruction. After then, there will be new market pattern, new strategy and higher speed development to determine the Meeting& Event O2 O market and even extent to the whole business activities and future market environment. So the study on the strategic transformation of Meeting & Event O2 O companies has important theoretical and practical significance.In this article, firstly, we review the theory, the concept as well as the relationship between the Internet thinking and O2 O business model, using the relevant economics and management theory to describe how Internet improved the traditional business activities,industry efficiency and the change of the role, how it helped to enhance the company’s innovative and productive. Then analyze the concept and relationship of corporate strategy and strategic transformation, through the strategic evolution of the process, drawing the conclusion of strategic change. As followed, use some data and information of the traditional Meeting & Event industry, to reflect some problems of China traditional industry. On this basis, introduce the experience of Meeting & Event O2 O companies, to find some way to company strategic thinking and strategic transformation by reference.In this paper, followed by YunSpace Meeting & Event O2 O company as an example,study the company from 1.0 ear to 2.0 ear why strategy evolution happened, and how strategic management and strategic transformation worked. In order to find out the problems and opportunities in the company’s strategic management, as well as the threat and opportunity in the external competition environment, use SWOT analysis method. Finally,this paper summarizes the new problems found in the process of implementation of the new strategy, which is the certain reference to other Meeting & Event O2 O companies.This paper adopts the method of normative research and empirical research, analyzes the thinking before the formation of the company’s strategy, and the implementation of the company strategy, which is effective in the case of two different stages of development of the company strategy, through the relationship between the old and new strategy, the same point and different points, and the effect of the change to the company’s management. However,due to various reasons, this paper still has some shortcomings, so the related problems are worth further to study and be solved in future. |
