The Study Of Gansu Mobile Services Innovation Strategy In 4G Background

In order to gain an advantage in 4G background of competition in the market, looking for profit growth, and enhance core competitiveness, communications operators must carry out technical innovation, service innovation and management innovation. In mobile communications, mobile internet technology innovation continue to break the trend, then service innovation is the key to communications operators to gain market advantage to profit growth point. Based on service innovation theory, combined with internal and external environment analysis of Gansu Mobile, Gansu Mobile Service Innovation Strategy Research in 4G background, namely, how to use modern information technology(mobile Internet, big data, cloud computing) in service innovation; how to use the huge customer scale advantages in resources, adding "Internet thinking" concept in traditional thinking communications operators and service; how to turn the traditional passive service into active service; how to enhance employee sense of belonging and a sense of responsibility for the enterprise, the enterprise's internal organization members into the business service object, expand the scope of business service objects. And explore Gansu Mobile how the ability to make payments via the Internet.In this paper, the development of innovative strategies Gansu Mobile's service, to carry out the implementation of service innovation.Through the establishment of Gansu Mobile accurate service system, accurate analysis of user tags, create detailed portraits user database, personalized service user; the establishment of Gansu Mobile Internet social networking platform, real-time interaction with the user, using the Internet thinking service innovation; the establishment of Gansu Mobile the ability opening platform for individual developers and enterprise applications open interfaces, extended service channels; establishing employee Gansu Mobile internet platform to provide space for the staff to display their talent, innovation and extend the service to everyone enterprises. The establishment of Gansu Mobile Internet payment platform, open up the Internet payment chain.This article is intended to improve Gansu Mobile service innovation. Make service innovation become the core competitiveness of Gansu Mobile; Establish a valuable Gansu mobile service innovation strategy for customers; businesses, employees.