Zhejiang Province, Wencheng County Characteristic Agricultural Development Present Situation And Countermeasure Research

Developing characteristic agriculture is advantageous to excavate the regional characteristic resources, to enhance the agricultural product market competition ability, to increase the income of the farmers, to lay a solid foundation for the new rural economy.Wencheng County is located in the mountain area of southern Zhejiang, located in the western part of Wenzhou City, is a typical mountainous county, Zhejiang Province, good ecological basis, forest coverage rate reached 70.6%; topography special, Muli and the land area more, up to 82.5%; there has always been "8 hill one water a field" said. Inside the mountains and downs, gully aspect, air humidity, microclimate characteristics more obvious, the conditions of light, heat, water and better, good agricultural foundation, rich resources of agricultural products, develop characteristic agriculture has a strong innate capital and potential. In this paper, the development of characteristic agriculture legislation,tea, fruit, mountain vegetables as the research object, discusses the connotation,characteristics of agricultural characteristics and characteristics of the development of agriculture economics theory and comparison of its existing advantage and competitive advantage theory, the development of characteristic agricultural research at home and abroad were summarized, from the traditional agricultural county and the present situation as the starting point, the use of literature review method, field investigation method, based on the specific investigation of the agricultural development in the county on the characteristics, advantages and characteristics of agricultural development status and characteristics of Wencheng County agricultural development constraints are comprehensively analyzed, especially a detailed analysis of the text the three major industries of fruit and tea, high mountain vegetable status, advantages and disadvantages,to further clarify the basic ideas of the development of special agriculture in Wencheng County, through the judgments of Wen Cheng county characteristic agricultural development of natural resources and social conditions, to correctly understand and evaluation of Wencheng County's characteristic agriculture, put forward the Wencheng County's characteristic agriculture development to proceed from the following five aspects:one is to actively develop the characteristics of the project, and expand the advantages of industry; the second is to change the idea, establish the consciousness of modern characteristic agriculture; the third is to strengthen information service, strong market circulation; fourth, the leader in science and technology to improve the ability of technical support; the fifth is to strengthen the brand building of agricultural products. At the same time, standing in the overall situation angle of view, Wencheng County's characteristic agriculture development policy recommendations put forward to multi sectoral linkage,strengthen agriculture with modern characteristics of a full range of support; to optimize the support policies, stronger rural economic organizations; to tensile industrial chain,leaning into the camp; to fan out from point to area, highlighting the development of leisure agriculture; to establish the sustainable development of human resources and social security system of agricultural industry. Can say, comprehensively to Wencheng County's characteristic agriculture development and puts forward some suggestions on better overall framework and sustainable development.