Sustainable Development Of Agricultural Bank Of China

Economic globalization, the impact of financial integration on China's national economy is becoming more and more significant, the strategic adjustment of national economy, regional economic development, industrialization, informatization,urbanization construction to speed up the process, so that the existing market structure has undergone major changes, the rapid development of capital markets, capital flows and the distribution pattern of further change. At present, the domestic banking industry competition has been deep into the system, mechanism, core business philosophy, corporate culture and other aspects, the existence and development of the self is more urgent, the customer demand is complicated, diversified, personalized increasingly prominent, but also put forward higher requirements on financial services.After joining the WTO, foreign banks are gradually entering the competition in China's banking industry is more intense, foreign banks with their service concept,financial technology and market experience, in the development of our country.Agricultural Bank XX branch is facing Chinese other state-owned commercial banks and the challenges of several foreign banks, it is internal and external attack, before and after the attack. On the one hand, with China's accession to the WTO and the rapid development of XX province of economy and finance, the Agricultural Bank XX branch Chinese facing development opportunities and more space for development, in the face of other commercial banks and foreign banks, there is a certain gap between the objective system, capital, technology, personnel, service,experience and so on various aspects, the Agricultural Bank Chinese XX branch will be a great impact. Based on this, this paper makes a research on the sustainable development of the county branch of XX.The main contents of this paper include: first, the background and significance of this study, the related research on sustainable development, sustainable development and sustainable development of banks, and the research methods of this paper are summarized in this paper. Then the problem of sustainable development of Agricultural Bank of China XX County branch is analyzed from the aspects of credit,customer and financial resources. Next to the Agricultural Bank of China XX County branch of SWOT analysis, and discuss its opportunities and challenges. Finally, a detailed study of the sustainable development of the Bank of China Agricultural Bank XX county.