Study On The Promotion Of The County Competitiveness Of Agricultural Bank Of China Shanxi Branch

County plays an important role in China's economic and social development. Not only the area and population accounted for more than the major, "three rural", poverty, livelihood,food and other major issues are in the county. In normal economic system, Agricultural Bank of China as the main force of the county financial to enhance competitiveness, service development in the county to promote county of problem solving, to achieve the organic unity of the economic benefits and social responsibility, is a problem to be solved.The from the Agricultural Bank of China branch in Shanxi county is currently the overall competitiveness of of Agricultural Bank of China branch in Shanxi county competitiveness through the comparison of deposit business, loan business and intermediate business index were analyzed, and then analyzes the factors that restrict the improvement of Agricultural Bank of China branch in Shanxi county competitiveness, and puts forward some corresponding suggestions. In the course of the study, the main use of empirical analysis methods. In the study before the commencement, refer to a large number of research works,understanding and analysis of the competitiveness of commercial banks competitiveness evaluation, competitiveness strategy theory from different angles, clear what related theory for the study of competitiveness and the competitiveness of commercial banks, and then combined with the selection accuracy index of county business as a National Commercial Bank, the overall business characteristics a part of the data acquisition, the importance of representative principle, select the county commercial bank competitiveness evaluation index,through extensive data collection, collation, concentration, classification, comparison and analysis of the status of the county, the Agricultural Bank of Shanxi branch China competitiveness is discussed, based on the analysis of restricting factors of competitiveness,put forward the improvement advice.In this paper, the methods of analysis used in the empirical analysis, through the comparison and analysis of Shanxi county bank financial institutions three dimensions of business indicators, and had carried on the objective evaluation of the Agricultural Bank of China branch in Shanxi county competitiveness, and proposes relevant suggestions to enhance the competitiveness. This paper argues that the Agricultural Bank of China branch in Shanxi county deposits a slight advantage, to corporate loans occupy the industry average level,personal loans business disadvantages more prominent and business trends in the development of intermediate business is not optimistic. In general, Agricultural Bank of China need to pay more attention to the development of county business, need to build a long-term mechanism of root County, and county, casting performance growth mechanism,established to trigger external response mechanism, coordinate and optimize the creditbusiness internal operation, set up financial cooperation platform and direct bank, to enhance the Agricultural Bank of China branch in Shanxi county economic competitiveness. This to other domestic commercial banks to enhance competitiveness, but also has a certain reference value.