| China is a large agricultural country.the development of agricultural insurance is an important measure to promote the development of agriculture. Agricultural insurance is the product of the development of economic,and the agricultural insurance market in the stage of exploration. PICC Zhangjiajie Ltd is agricultural insurance agency, its agricultural insurance business and planning related to whether can the sustainable development of Zhangjiajie agricultural insurance.On the basis of the knowledge of economics and management science., The author has collected a lot of data.Under the use of Excel chart analysis, vertical and horizontal data comparison method,Zhangjiajie branch of agriculture insurance management status and problems of insurance are analyzed, The result is Zhangjiajie is in the good situation of agricultural development, rapid economic development in rural areas, farmers living standards continue to improve the development stage, PICC insurance Zhangjiajie company of agriculture insurance is faced with great opportunities for development. But,in the analysis, development of agriculture related insurance of PICC Zhangjiajie company still exist some problem,such as its market adaptation ability is not strong,there is no stable long-term competitive advantage, risk management and control not enough. This paper puts forward the development strategy from five aspects:experience, market development, sales channel, management strategy, organization management, management control. Hope that through this study, promote the practice and development of agricultural insurance company Zhangjiajie PICC, and provide practical reference and theoretical suggestions for insurance agriculture insurance development. |
