A Case Study Of Internationalization Strategy In NETC

Iron and steel industry, vital national economic supporting enterprise which can improve the local GDP and tax revenue coming along with bringing a lot of investment in fixed assets and relieving employment pressure by creating lots of jobs, can not only promote the development of mining, shipping, real estate, automobile manufacturing and other upstream and downstream enterprise but also consume large environment energy that is currently one of the most serious overcapacity and affected industry. Research on NETC of China's iron and steel enterprises in the internationalization of the development have an important reference.As the high-tech service of domestic steel industry NETC, typical representative steel industry of high-tech services business in China, was founded in 1949 coming along with the rapid development and the powerful strength that has a significant influences and very important position on the development of the China's steel industry. It must adjust its own business strategy in the new normal economic phase.NETC acted internationalization since 2011 which on one hand solving a sharp decline service problem based on downturn of domestic steel industry, on the other hand enhancing competitive of China's industry in international market, basing on the layout of new global economic context.This paper summarizes the practical measures and guarantee implementation for NETC which acted strategic development as a study case studying from rule of the history, current situation, domestic and international. It extracts development problem is the strategic problem. Through the guidance of the theory of enterprise strategy, Michael Porter's five forces model, VRIO framework and enterprise internationalization strategy analysis the existing problems of deep-seated reasons. First, the steel industry is in the winter.Second, the lack of sustained competitive advantage. Third, the focus of enterprise development strategic shift.Finally, put forward the choice of NETC internationalization strategy, reconstruct the development strategy of NETC, that is, choose the international development strategy, and put forward the practical measures to ensure the implementation of the strategy. International strategic alliance as an international entry mode.