Study On The Financing Mode In Pork Supply Chain On The Data Management Platform

With the development of social economy, the amount of breeding pigs and pork production and consumption has increased year by year, which results in the rapid development of the pork supply chain, However, except for a handful of large enterprise group of pigs, pork production is still in the vast rural self-employed breeding and small organizations. Financial support is an important guarantee of pork supply chain security development and the basis for the healthy development of agriculture. Subjects of the pork supply chain especially small and medium enterprises have not gotten the financial demand meet. Scholars apply supply chain finance to the pork supply chain and put forward the mode of order financing, it has achieved certain success in practice, however high default rate has become a big problem affecting the safety of pork supply chain, how to seek more appropriate mode of financing is a problem needed to resolve.On the basis of previous study, this paper regards farmers of the "company & Famer" pork supply chain as the research object, on the analysis of the theory of supply chain, supply chain finance theory and game theory, it explains the source of the farmers'financial needs, analyzes the pork supply chain financing status and the risk of order financing, and then builds the pork supply chain financing model based on data management platform, and using a concrete example to illustrate the conclusions.The research results show that the financing mode based on data management platform is superior to the traditional financing model, the lower default of the company and the farmer, the higher the financing system benefits. The built pork supply chain financing model based on data management platform can improve the participation in the benefits of all parties, this provides a new train of thought for the financing difficult problem to solve, and will help banks make reasonable investment decision.