Research On The Farmer's Behavior Of Landscape Rape Planting In Flowers Tourist Destination

In recent years, A lot parts of the world are favored creating large areas of flowers landscape to promote the development of tourism, it not only has a great ornamental of landscape but also local important cash crop. Wuyuan County as a typical flowers tourist destination, Annually through more than one hundred thousand acres of rape flowers attracted a large number of tourists. The farmers, as the founder of the view,When they faced the double profit in the tourism and agriculture,their behavior of rape planting will become more diverse and complex. which implies flowers behind tourism interests of the game and run the logic, not only determines the tourism landscape of flowers development and protection, but also a profound impact on local sustainable development. Existing research as rapeseed less tourism landscape resources research perspective, awareness of farmers in agricultural production, will, behavior analysis mostly single aspects of each, it is fragmented, and biased perceptions and attitudes of farmers, lack of farmers "cognition-behavior- will" investigate such a complete course of action.In this paper, Using the "subject" perspective, Through literature research, questionnaires, participatory rural appraisal methods and statistical analysis, microscopic perspective view of farmers planting rape conduct a complete analysis of the behavior of flowers Tourism farmers and agricultural production process factors summarize laws govern the behavior of farmers planting rape landscape, exploring flowers tourism landscape farmer planting canola countermeasures and suggestions. By studying the following conclusions:(1) the farmers landscape rape planting behavior characteristics: rape as a traditional economic crops, farmers land management behavior tends to be rational. Rapeseed varieties farmers choose to focus on agriculture and landscape benefit, give priority to with independent purchasing seeds. Rape planting farmers in their life needs as the guidance, cultivation of higher cost. Farmers want planting technology training, to new varieties to adopt the more conservative attitude. Rape planting farmers' enthusiasm is not high, main body consciousness is not strong.(2) the influence factors of farmers landscape rape planting behavior: policy and technology and tourism factors are the main factors that affect farmers rape, head of the household culture degree and agricultural factors are the important factors that affect farmers rape, investment and income factors and planting will also exists certain relevance.In order to fully mobilize the enthusiasm of farmers, rational use of land resources, to better promote the sustainable and healthy development of tourism flowers, farmers need to face the demands and interests of the development of exploratory made recommendations:(1) plus Great rape planting subsidies, strengthening of rape variety improvement;(2) providing rapeseed cultivation technology training to improve the level of mechanization of cultivation operations;(3) protect the livelihood needs of farmers, to broaden the channels for the family involved in tourism;(4) make full use of flowers resources to enhance value-added products;(5) give full play to the rapeseed silage function;(6) strengthen publicity and education tourism resources, promote the harmonious development. We hope that through reasonable policies to guide and control the behavior of households, can provide a useful reference for flowers tourism destination sustainable development.