Research On The Preference Of Tourists In Wuyuan Rural Landscape Based On The Analysis Of Network Photos

Rural landscape is the most important element in rural tourism and a key part of attracting tourists.With the popularization of travel photography technology and the wide application of network technology,travel photography activities,as a means to promote the image of tourist destinations,must have a certain relationship with the preferences of tourists.This study takes Wuyuan,Jiangxi Province as a case point,based on the Mafengwo social media website,a total of 2229 travel photos crawled from social media websites through Gooseeker as research data,using qualitative analysis software Nvivo12.0 as technical means,adopts Picture content analysis method combined with grounded theory and other theories are coded to construct the preference category and landscape element system of Wuyuan rural landscape.The emotional feelings of tourists to the rural landscape of Wuyuan,the research results show that:(1)From the perspective of overall landscape preference,tourists’ preference for Wuyuan rural landscape elements is from high to low:Huizhou architecture,flowers,trees,landscapes,ancient villages,etc.;tourists’ preference for Wuyuan rural landscape categories is from high to low.It is rural heritage and architectural landscape,vegetation landscape,local people’s life,mountain ecological landscape,people,climate and astronomical landscape,water landscape,folk culture,tourism support system,rural pastoral landscape,animals.Among them,among the rural heritage and architectural landscape,the preference intensity of tourists from high to low is Huizhou architecture,landscape architecture and ancillary buildings,former residences of celebrities and historical monuments;tourists’ preference for the combination of landscape elements includes plants and geomorphological landscapes,Multiple clustering results such as mountains or peaks and Huizhou architecture,ancient villages and the custom of sunbathing.Tourists+ancient villages+single tree or clump of trees+mountains or peaks+the custom of sunbathing in autumn is one of the landscape combinations that tourists prefer.(2)From the perspective of landscape preferences in different seasons,Wuyuan tourists prefer spring,followed by autumn,with relatively few summer and winter.The seasonal changes of Wuyuan vegetation in spring and autumn are obvious,which reflects tourists.The seasonal changes of the natural landscape will be considered when traveling,and the travel seasons with obvious,rich and attractive seasonal changes are preferred.(3)From the perspective of landscape preferences of different expression techniques,the results of tourists’ preference for different shooting methods are as follows.In terms of shooting scenes,tourists’preference intensity from high to low is close-up,medium-range,long-range,and close-up.The close-up is mainly architectural Landscapes,folk cultural landscapes,characteristic shops and neighborhoods are photographed;geological and geomorphological landscapes,water landscapes and rural pastoral landscapes are preferred for medium shots,meteorological and climatic landscapes and mountain landscapes are preferred for long-range photography,and close-ups are mainly used to photograph vegetation landscapes and landscapes.Sculptural landscape elements in landscape architecture.The preference intensity for different shooting angles from high to low is head-up,looking down,and looking up;the preference intensity for different shooting colors is bright tone,dark tone,and light-dark contrast from high to low.The preference for the combination of mid-level view,head-up perspective and bright colors reflects that tourists’ perception of the Wuyuan countryside is mainly closeness,calmness,relaxation,comfort and fun,which is in line with the landscape characteristics of Wuyuan’s countryside.By collecting and screening the online photos released by Wuyuan tourists as research data,this paper fully explores and utilizes the timeliness of information and the convenience of obtaining information in the Internet age.It reduces the difficulty of classifying Wuyuan rural landscapes.It provides a theoretical and practical basis for Wuyuan to build a rural landscape type that is conducive to tourism and promote sustainable rural development.