Research On The Power Demand Forecasting And Strategy Of Chengde Power Supply Network

With the development of a new electric power system reform, social capital has been allowed to enter the electricity business, the power companies and other market players, such as the newly established electricity company and the electricity sales business of power generation enterprises to develop, competition in the electricity market. In this context, Chengde power supply under the company must adapt to the new economy, to adapt to changes in the electricity market, according to the market demand adjustment of marketing strategy, market, market, to promote the new electricity market development. Papers on marketing strategy of electricity market theory, using scientific analysis tools, considering the actual situation in Chengde power supply Corporation, research in Chengde power supply Corporation marketing strategy of electricity market.This article first introduces new power system background and significance of power marketing, through a large number of domestic and international literature on the power market and power marketing, summed up the paper's research. Subsequent illustrates the concept of the electric power market, particularly electric power marketing program development process and environmental analysis models. These are the theoretical part of the thesis, the main aim is to provide the theoretical basis for later chapters. According to the electric power marketing decision making process, in the context of a new electric power system reform, external environmental PEST of Chengde city power marketing market analysis and internal environment and SWOT analysis. Chengde city, further analysis and forecast of power market, including the electric power market demand in Chengde city forecasts and Chengde power market segment in accordance with industry and industry Power consumption characteristics. Next is the marketing strategy of electricity market in Chengde city, based mainly on the third and fourth chapters of the analysis of electric power market in Chengde city, Chengde power supply Corporation marketing strategy and put forward specific policies. Summarizes the main results and the future outlook studies.