A Study On Marketing Tactics Of Yongjia County Power Supply Administration

At present, develop and dominate the market in problem that electric enterprises face sothat electric enterprises are survived and developed under the environment of fierce marketcompetition, the traditional electric marketing idea can’t already solve the contradiction of thepresent electric market. Though all parts all devote more efforts to marketting, a large numberof problems still exist. In recent years, with the promotion of the electric system reform of ourcountry, the position of electric marketing in the electric market is more and more important,the electric marketing department has already become the key department that electricenterprises promoted the profit. The traditional electric system has caused people to lackenough attention to the electric marketing.The article explains through the basic theories content of the marketing at first, thus offerthe basis for future electric marketing work. Through power consuming situation and electricmarket trade to analyze to Yongjia County, it influences various factors for needing ofelectricity to combine with the electricity, use the concrete data, carry on deep analysis toYongjia County electric market, and use many kinds of scientific methods to predict theelectric market demand of the future, combine the electric marketing theory, the electricitywhich puts forward leading electric marketing strategy and Yongjia County of the total costmakes concrete marketing tactics such as marketing, demand side management, goodservice,etc. up. And accord with the application situation of Yongjia County electric demandside management, analyze, launch electric the intersection of demand and side manage as oneimportant link that electric marketing work to the intersection of Yongjia County and electricimportant function of market.This paper includes two innovative points: firstly， through a deep research on themarket situation and the combination of modern marketing theory and the specific practice insmall and middle-sized cities， decision-making support and solution scheme is provided forpower marketing in Yongjia County; secondly， the main body of side-management theory asto supply and demand was re-established in present China。Power Company， as the mainbody of side management in present China，is able to play a more effective role in improvingthe efficiency of power utilization and resolving the contradictions that exist in power supplyand demand at present。...