Qingdao TD Company Development Strategy Research

As a vital component in the mechanical product structure, the bearing is the important function of supporting the rotating shaft or other moving parts, guiding the rotation or displacement movement and bearing the load and pressure transmitted by the rotating shaft or other parts of the shaft. As a key component of bearing products are widely used in key areas of industrial and transportation industry, national defense science and technology, aviation and navigation, household electrical appliances, machinery and high-tech products, and is closely related to the national economic development and people's life.With the continuous development of economy and technology, the continuous improvement of domestic bearing industry. Especially in recent years, China's annual output of bearings, and the average annual export volume are in the top of the world. However, it is necessary to pay attention to the situation of China's bearing production and the production of the international developed countries after the contrast, to see the existence of a certain gap. Most of China's bearing production enterprises in the international trade of bearing products, the share of the smaller, bearing products technology is relatively low, the added value is not high. With the continuous improvement of the degree of domestic market opening, multinational bearing products manufacturing enterprises in a large influx of Chinese market, the domestic bearing products manufacturing enterprises will undoubtedly bring great challenges.Many domestic companies have also joined the old bearing production of automotive bearings production market, private bearing manufacturers rely on its own strength, joined them, and gradually formed a "wholly foreign-owned, joint ventures, state-owned enterprises, private enterprises" four dingzuerli automobile bearing market competition situation. This paper discusses the Qingdao TD company, founded in 1991, is one of the best matching point China auto market integrity unit, is specializing in the production of tapered roller bearings, taper roller bearings, cylindrical roller bearings, automotive bearings of the private company. Since 1996, with the continuous development of core business, bearing product quality improvement and service level, more and more domestic and foreign customers began to pay attention to its bearing products, most products exported to Singapore, Malaysia, Thailand, Indonesia and other East Asian countries and Israel, Pakistan and other Central Asian regions. With the trend of the domestic and foreign bearing industry fluctuations, foreign large auto parts manufacturers into China, the market competition pressure, after the company restructuring in 2001, there are some problems in the development of enterprises, to be a reasonable management strategy for the long-term development of enterprises.In this paper, we start with the analysis of the company's strategy, through consulting a large number of documents, the use of relevant strategic management theory, research the company in response to domestic and foreign bearing company's strong invasion, the development of its business strategy. After a comprehensive analysis of the development of bearing industry, the problems faced by TD company in Qingdao are put forward, which is to develop the technology, brand and market share in the field of automotive bearing products, and gradually expand the scale of production and marketing, strengthen communication and exchanges with the international industry, especially in the aspects of high added value and high technology content.