The Research On Competitive Strategies For GS Co., Ltd

As the one of world's largest manufactures of discrete semiconductors, GS will face the increased competition in semiconductor industry along with its strategy focus on Asia market, against the global semiconductor industry resuscitation. At the same time the foreign factory transfer to China, the local factory's rapid growth, GS will face the more threat. The problem is that how to enhance its competitive advantage, expand its market shares and develop the company.Against this background, firstly this article uses the theory of enterprise stratagem to analyze the macro business environment and internal environment and find its problem. Secondly apply the SWOT method to evaluate the key factors of GS Company, so we can identify the Opportunity and Threats of GS Company. Through a competitive strategy choice models, and analysis to identify strategy of enterprises should adopt growth-oriented, adjusting the organizational structure, applying the difference product strategy and lower cost strategy for GS can supply excellent product and competitive price. At last the thesis concludes the competitive strategy for GS enterprise. The research result has more value for GS to improve its competitive advantage and expand its market to be the technology leader.