Research On The Development Of Internet Banking In G Bank

In recent years, with the rapid development of the Internet industry, a new generation of Internet technologies which come forth continuously, such as mobile payment, cloud computing, big data, making Chinese Internet finance industry vigorous development such as third-party payment, the balance of treasure, micro channel bank, P2P. The rapid development of Internet banking also changed the traditional commercial bank financial monopoly, commercial banks is no longer deposits, loans and remittances, the only way for the customers and change the status of the forcing commercial banks must change to the customer marketing, operations and internal management mode. Under this background. Firstly, through has carried on the analysis to the concept, characteristics and development trend of Internet banking, and introduces in detail the main financial models on the Internet, such as P2P, all the chips, the third party payment; secondly, on the G Bank Internet banking business analysis, follow the discovery problem, analysis problem model to solve the problem, the application of Internet banking and the SWOT analysis theory, combined with the Internet financial industry status and development prospects and G Bank status and puts forward the suitable strategy and security mechanism of the G Bank to finance the development of the Internet. This paper consists of 6 chapters.Chapter 1:This paper mainly introduces something important for our article, such as background and significance and others and so on;Chapter 2:The concept, model, development trend of Internet banking and its impact on commercial banks are deeply analyzed;Chapter 3:This paper briefly introduces the development of G Bank, and analyzes the current situation and the bottleneck of the development of Internet banking;Chapter 4:Combined with the SWOT analysis model, carry out the advantages of Internet banking business from the G Bank, the inferiority, the opportunity and the challenge of four aspects of in-depth analysis, combined with the actual situation of Internet finance related theory and G Bank, gives the G Bank Development of Internet banking strategy; In order to ensure the smooth implementation of the Internet development strategy of G Bank, the implementation of these strategies to ensure the smooth implementation of the safeguards;Chapter 5:The full text of the research content is summarized, the relevant conclusions are drawn, and the shortcomings of this study and the further research trend of Internet banking are prospected.