A Study On Social Network,Distance And Integration Of Residents Of Ancient Town Tourist Destination

With the rapid development of tourism,tourism industry has become a comprehensive industry,it is a social phenomenon that has complicated and far-reaching influence involving economic,environmental,social,and cultural aspects on tourist destination.A large number of tourists flock to the destination,it pulls local economy to grow continuously,creates a lot of jobs and business opportunities thus attracts lots of foreign population to agglomerate here.The body type of social relations on the tourist destination is more diversified,the structure of social network becomes complicated from single and the social relation network is also shaping and restructuring constantly.Therefore,there is great theoretical and practical significance to study the social network,social distance and social integration between local residents and foreign residents.It is conducive to promoting the integration of various subjects and enriching the content of tourism study and can also carry on deeper thinking and research on the preservation of original social network?the construction of new social network?residents' social distance and social integration in the process of tourist destination's updating which is conducive to the healthy,harmonious and sustainable development of tourist destination.On the basis of reviewing and combing out the domestic and foreign research on social network and social distance,this paper selects Zhouzhuang ancient town as the case study.Based on the social network theory and the social distance theory,the questionnaire of this paper is designed and the main research contents are determined.This paper mainly uses SPS ? Excel data analysis and other quantitative methods combined with various forms of interviews,materials consulting and other qualitative methods to divide the the main body into three blocks,which respectively is the situation of social network?the situation of social distance of residents of Zhouzhuang ancient town and the discussion of social integration.Firstly,the situation of social network of residents has been analyzed in detail,it analyses the population structure?the scale ? structure and strength of social network of the two types of respondents.Secondly,the situation of social distance of residents has been analyzed in detail,it analyses the value and grade type of social distance.Finally,according to the previous research and the depth interviews in investigation,it summarizes the main factors that effects the residents 'social integration on tourist destination,and tries to put forward some effective measures to promote social integration and sustainable development of ancient town tourist destination.The main conclusions of this paper are as follows:(1)The social network scale of local residents is moderate,the order of importance degree of various types of relationships is:close relative?good friend?colleague business partner?neighbor?classmate?fellow-villager?other relative?other non relative.The members of social network know each other for a long time,contact closely and their intimacy and reliability are very high,most of them are strong ties.(2)Compared with the social network feature of local residents,social network scale of foreign residents is smaller and obviously low,the order is: close relative?good friend?colleague business partner?neighbor?fellow-villager?classmate?other relative?other non relative.Blood relationship also occupies the leading position,but its proportion has obviously decreased,and region relationship has also declined,the proportion of industry relationship including neighbor?fellow-villager?classmate is higher,good friend relationship has a great degree of rise and becomes an important dependence for foreign residents.Each time period where the members know is involved,their interaction frequency and intimacy degree are slightly lower,they pay more attention to the reliability of network members.(3)The social relationship locating in the core layer of the residents on the ancient town tourist destination is still the traditional blood relationship,region relationship and industry relationship occupy the outer circle in turn,this is in conformity with Difference-order Pattern said by Mr.Fei Xiaotong.The members of social network have obvious homogeneity when the residents are really looking for help.That is to say,the native are looking for native,most of the foreigners are looking for foreigners.Due to the tourism development,the sharing of economic interests is the most direct connection between them.They are placed in the same geographic space,but existences the fault phenomenon in their actual interaction.(4)According to the intensity level of integration from high to low,the social distance of local residents on Zhouzhuang ancient town is:“chatting” ? “being neighbors”?“working together”?“participating in community management together”?“being close friends”?“being relatives or getting married”.The average gap between various indicators of social distance is small,the perception is consistent and the willingness to integrate is moderate.Social distance of local residents belongs to transitional social distance which contains large numbers of respondents.The second is compatible social distance and the last is discrete social distance.Overall,most local residents have a certain willingness and identity to integrate into foreign residents.There are also a large part of residents with strong integration willingness,only a few with low Identification.(5)Compared with the social distance feature of local residents,the order is:“chatting” ? “being neighbors” ? “working together” ? “being close friends” ?“participating in community management together” ? “being relatives or getting married”,The average value of each item in the scale is higher than that of local residents.Social distance of foreign residents belongs to compatible social distance which contains most respondents.The second is transitional social distance with none discrete social distance.Therefore,the foreign residents' awareness communication with local residents is more positive more active and the integration willingness is also more strong.