Measurement Model Construction And Empirical Study Of Theme Park Tourist Satisfaction

At present,the theme park is becoming a new type of tourism industry,and has a good development trend.The emergence of the tourism industry,the success of the traditional resource oriented tourism development model,the entire tourism industry chain has had a profound impact.At the same time,the competition in the tourism industry is increasing day by day,and the theme park related research topics should be more inclined to attract and retain more tourists.In this process,necessary reference tourist satisfaction the important theme park competitiveness index,and carry out high standard of tourists satisfaction,timely understanding of the advantages and disadvantages of the theme park,science effectively reflect tourists perception and appraisal to the theme park.Generally speaking,in the theme park tourists satisfaction,researchers are according to the paths between the traditional customer satisfaction,and the logical path of the theme park tourist satisfaction should is set up according to its characteristics.Therefore,under the consideration of this,it has a very important theoretical significance to study the construction of the theme park tourist satisfaction evaluation model.In the case of choice in Anhui province Wuhu Fangte theme park one,two and four.In today's increasingly fierce theme park tourism market competition,tourist to provide high quality recreation facilities and services,enhance the tourist experience comfort and satisfaction degree,theme park attractions and obtain the prerequisite for scale and stable source of tourists,is to cultivate tourism scenic spot as the core competitiveness of an important basis,therefore,an empirical Study on the satisfaction of theme park has important practical significance.The general idea of the paper is based on tourists perception perspective,in Wuhu Fantewild,Kingdom of dreams,and Oriental painting three theme parks,for example,the use of qualitative and quantitative combination method,constructs conforms to the characteristics of theme park visitors satisfaction dimensions model with and measure research,analysis of the tourists for the perceived status of Wuhu Fangte theme park visitors overall satisfaction and verify the scenic image and visitors expect to,and quality value,crowded degree and other related content.In the design of the questionnaire,through the content of interviews with tourists,code analysis,spot theme park features of satisfaction index have,tourist to explore the play content aware proposed strategy of theme park tourist satisfaction in construction.Through the literature summary and the pre investigation,interview content,design the theme park's own satisfaction index scale;and in constructing the evaluation model,in order to reflect the objective reality,the study also suggested the tourists crowded the evaluation index.The specific research methods are,using SPSS17.0 to explore the tourist survey data,using AMOS17.0 to verify the results of factor analysis,construct the theme park tourist' satisfaction model.Using chi square test,analysis of differences in the demographic characteristics of the three theme parks and satisfaction;using regression analysis,it is concluded that the interpretation of a scale rate;using the IPA analysis method to design the satisfaction index analysis of importance and satisfaction;by variance analysis method was used to analyze differences in the demographic characteristics of tourists satisfaction;establish a structural equation model using amos17.0 verify the path relationship between the seven dimensions.In the design of theme park tourist satisfaction index,according to factor analysis showed that,in the process of build on the theme park tourist satisfaction,structural equation model tick in addition to part of the index.Theme park visitor satisfaction path verification results show that in addition to the common tourist satisfaction path significant,the dimensions of innovation "C tourists crowded" for dimension "W perceived value" and "S tourist satisfaction" have a significant impact.This study to Wuhu Fantewild,Kingdom of dreams and Oriental painting as an example,research on the construction of the evaluation model of tourist satisfaction.On the whole,the main contribution of this paper is to design a scale that has the theme park characteristic,and construct the structural equation model of the satisfaction characteristic of the theme park.In theory,it expands the related content of the tourist satisfaction of the theme park.In practice,it has important significance to the management of the theme park of Wuhu and the construction of the future.