Research On The Satisfaction Analysis And Improvement Path Of Theme Park Visitors Based On Web Text

After the reform and opening,the theme park industry in China began to develop.With a fleeting period of 20 years,more than 2,500 theme parks have been developed,and the development rate is much faster than that of Europe and the United States.After 2000,China's theme parks entered a new stage of development and developed more rapidly.Major real estate developers and tourism groups have also entered the industry.The theme parks have become more specialized and group-oriented,and the scale of investment has continued to increase.However,after more than three decades of rapid development,there have been some problems in the development process.This poses a certain threat to the healthy development of the theme park.Therefore,looking for problems in the management of theme parks,on the one hand,they have certain reference opinions on the operation of the theme parks,and improve some problems in the management;on the other hand,they also have certain reference value for the future development and promotion of the theme parks.From the perspective of the core of tourist satisfaction in the theme park,this article takes Wuhu as an example to select the two most representative theme parks in Wuhu City-Wuhu Fangte Happy World and Wuhu Fangte Oriental Myth.Standing on the massive data of Ctrip.com,they separately collected the comments of visitors from these two large theme parks.After the initial processing of the commentary text,the word frequency results are sorted and classified,and six categories that affect the theme park visitor satisfaction are selected,including the overall evaluation of the theme park,the theme park environment and atmosphere,amusement facilities,and the degree of congestion.,catering and services,visitors spend,build analysis categories.And using MAXQDA qualitative analysis software to analyze the status quo and existing problems of large-scale theme parks in Wuhu,explore the influencing factors that affect the satisfaction of large-scale theme parks in Wuhu,and put forward the countermeasures and suggestions for improving the tourist satisfaction of large-scale theme parks in Wuhu.Through in-depth analysis,it has been found that the large-scale theme park in Wuhu has the problems of homogenous competition,lack of cultural connotation,single business model,lack of comprehensive benefits,and lack of experience for tourists,etc.,and correspondingly proposes the promotion of tourists for large-scale theme parks in Wuhu.The path of satisfaction includes innovative tourism products,differentiated competition,prominent theme park features,enhanced cultural connotations,theme park complexes,improved overall benefits,improved queuing experience for visitors,and strengthened management of theme parks.