Research On The Marketing Strategy Of HD Video For The Letv

With the increasing popularity of the Internet and Internet speed, the development of the Internet HD video business has ushered in an unprecedented opportunity, in high education, high income, young people in the group of permeability and viscosity rising, and continue to penetrate and expand to other groups, a huge market potential. Marketing involves all aspects of the business, the need to invest a lot of energy and resources. Because of the characteristics of the Internet itself and the demand of the Internet, the Internet has a lot of different marketing strategies and traditional marketing strategies. Letv, as the network's main television drama and other Internet HD video business, forming a unique business model, but with the depth of the video industry integration, as the network's competitors strength increased significantly, marketing pressure continues to increase. This thesis focuses on the basic goal of improving the HD video service marketing and other video sites, in-depth analysis of the marketing environment, market segmentation, target market selection and positioning strategy, to improve the marketing strategy and suggestions, to help enterprises improve the effectiveness and targeted, to avoid the risk and waste of resources in marketing process, and continuously improve the management level of marketing. This thesis has important theoretical significance and practical value.Through literature research, case study, comparative analysis and statistical analysis, this paper mainly discusses the marketing theory, marketing environment, STP analysis and improvement suggestions. Based on the research of marketing environment analysis, STP theory, 6P theory and other traditional marketing theories,this paper analyzes the macro marketing environment and micro marketing environment, and analyzes the market segmentation, the target market selection and market positioning strategy, which is based on the six aspects: product, price, channel, promotion, public relations and power marketing. The paper also presents the system. The main innovation points of this paper are: in the case of serious lack of statistical data, it can fully explore and integrate the network resources, and lay a solid foundation for the related analysis. The research content, the network marketing theory and the traditional marketing theory is used to solve the problem. This theory tries to Internet high-definition video services marketing make beneficial theory and practice to explore, identify not only to meet the needs of the users, but also to enhance the market competitiveness of the enterprises themselves system comprehensive marketing strategy.