The Research Of Financial Development Strategy In The Unionlife Insurance Company

With the steady growth of China's economy and the deepening of the reform of financial system, China's financial industry has gained unprecedented development opportunity. In the five twelfth year plan for the construction and development of the process, China's financial market has matured, the securities industry, the trust industry, the development trend is good, in the international market competitiveness has been significantly improved. Due to the current stage of our country is to take the "separate operation, separate supervision" of the financial policy, China's financial enterprises can only provide a single product and services, failed to form a real sense of diversification, the structure of the compound growth of financial industry, and foreign countries with the same type of mechanism.In mid 1990 s, the relevant departments of the state held a financial work conference. At the meeting on China's financial market separated operation principle are described, and the promulgation of the "trust law", "insurance law" and other laws, provides a solid legal basis for the financial market. The Interim Provisions of the Interim Provisions of the commercial banks in 2001 marked the direction of the development of the financial industry to the whole business.As an important part of the financial system, the insurance industry is not only good at the background of financial comprehensive management, the insurance industry has maintained a rapid development since 1980, and the annual premium income increased from 4.6 million yuan in 1980 to 1.72 billion yuan in 2013, the total assets exceeded 9.37, and the total capital of insurance companies has been more than 1 billion. Insurance market from the original exclusive monopoly to 178 Chinese and foreign insurance companies compete with each other. In 2014, China's highest administrative organs for the modern insurance services issued a relevant guidance, emphasizing the insurance industry must be in line with market demand as the goal, to provide diversified services for the construction of a well-off society and realize the dream of China to provide a more comprehensive service and protection.The Unionlife Insurance Company as the research object of to insurance based financial holding group model carry out cross selling strategic layout and the implementation of the strategy, through internal and external environment analysis, SWOT analysis method, interface management, process management and other methods to explore the research through the effective implementation of the comprehensive management of cross selling strategy, realize the expansion of enterprises with low cost and high efficiency, establishing the barriers to competition, to enhance the core competitiveness, the rapid expansion of the number of customers and the asset size; exploration of the financial holding group how to through innovative business models, play a synergistic effect, the Unionlife Insurance Company building will become the leading endowment insurance financial group.