The Study On Network Marketing Strategy For Chong Qing Dezhuang Hotpot

Chinese people pay more and more attention to food culture, with the improvement of living standards, people are more and more choices for the food and beverage category, the quality of food and beverage requirements are getting higher and higher. The development of modern network technology has changed the way of people’s life and consumption, which makes the network of food and beverage services become possible, which puts forward higher requirements for catering enterprises.With the development of the network today, the network marketing become an important way of catering enterprise marketing, enterprise if want to gain a foothold in the modern food and beverage market must occupy the favorable platform of network, give full play to the network marketing for enterprises to promote the role of. Chongqing De Zhuang hotpot restaurant is one of the most famous hot pot chain, but also has abundant experience in network marketing. This paper, taking it as the research object, through the analysis of the enterprise in the process of network marketing and the lack of experience of the company future development of network marketing road and pay attention to the problem, to do the network marketing recommendations, and catering industry under the background of Internet marketing innovation to provide the reference.This article mainly from the marketing and network marketing related theory,based on the analysis of food industry, on the basis of network marketing present situation analysis of the current food industry characteristics and development trend of network marketing is analyzed. Selecting the representative food industry in Chongqing, De Zhuang group company business situation as the object of case study,further study of case company’s marketing model, and analyze its success and failure factors in the process of marketing. Based on related theory, through the market environment and network environment two aspects of feasibility of the implementation of network marketing, the target market segment and confirmation,on the basis of full analysis of the network marketing strategy of Chongqing DeZhuang group company optimization, and put forward the feasible direction of creative solutions and implementation.