Research On The Marketing Strategies Of Catering Enterprises Based On The Mobile Social Network

With the popularization of 4G network and the rapid development of mobile social network,more and more users are being employing the mobile social network.Its competitive edges enables marketing advertisements to target customers more accurately,which has exerted some influences on the conventional marketing models of enterprises in various industries,of which catering industry is the most severely affected and at present a great deal of problems in marketing have been exposed in many catering companies.At first,this paper made correspondence analysis on the advantages of mobile social network and the marketing problems of catering enterprises,which provided theoretical foundations for putting forward the marketing strategies of catering enterprises based on the mobile social network.Second,a structural equation model of the catering industry’s influence on the effect of marketing via mobile social network was built up as the data foundations for putting forward the marketing strategies of catering enterprises based on the mobile social network.At last,on the basis of theoretical and statistic analysis,this paper worked out the marketing strategies of catering enterprises based on the mobile social network.