The Research Of Cultural Intergration Model About Alibaba Group For M&A Strategy

Mergers & acquisitions(M&A)is a exterior and faster growth path to extend enterprise.Along with the adjustment upgrade of industrial structure and the accelerating of the economic integration, no matter in the scale or the speed, M&A activities has been a comprehensive upgrade in recent years. This is a new challenge for the integration of enterprises? M&A. The Boston company survey found that most of the M&A have failed. The result mainly caused by improper integration, and less than 20% of the enterprises consider cultural integration in the acquisition of the target enterprise.The choice of cultural integration model is the key to the success of cultural integration in M&A. Under the guidance of the theory of M&A and cultural integration, we start form the M&A strategy which acquirer took, making a systematic exposition of the cultural integration model of the enterprise M&A strategy. we use the chart to explain the logical relationship between the enterprise M&A strategy and the cultural integration model in detail. Provide guidance for enterprise mergers and acquisitionsIn the last, by summarizing of Alibaba Group? M&A situation and cultural construction in this paper, combined with the above theory, we can obtain the main cultural integration mode of Alibaba,and point out the disadvantages of this model. Create a new cultural integration model with the dynamic creation of cultural integration.