Cultural Integration In Merger, Acquisition And Restructure Of CS TIC+

Along with global economic recovery, the market pattern's change, the world is experiencing the new round enterprise merger and acquisition upsurge, moreover this upsurge has also emerged Chinese the market that favors by the investors. After China joins WTO, the market environment had the radical change, the Chinese tobacco this state monopoly special profession has also been facing the strategic transformation choice. Under the National Tobacco Monopoly bureau's macroscopic instruction, the Chinese Tobacco Enterprise has implemented the union reorganization strategic transformation, constructs "the big enterprise, the big market, the big brand" through the union reorganization the strategy to devise that already started. In this process, after the union reorganization's tobacco enterprise culture conformity question appears day after day the significance is extraordinary.This article in the research insisted that the apply theory to reality the principle, has adopted the comparison analytic method and the case analysis law unifies, investigates and studies on the spot the law and the data retrieval law unifies, has carried on the science research analysis to the Shandong tobacco cartel reorganization's cultural conformity.This article bases the Chinese Modern Tobacco Enterprise's on market strategy and the national policy objective situation, by the scheduled time between exposes some questions take the Shandong tobacco's reorganization process as the master line, reviewed the enterprise merger and acquisition strategy simply to the Chinese Enterprise, particularly to the tobacco enterprise's influence, in multianalysis Shandong Tobacco Industrial Corporation has reorganized the cultural conflict which in the process faces, inquired into that the enterprise culture conformity the importance, the necessity and urgent, seek for one kind of feasible solution strategy pattern in order.This article through to the enterprise merger and acquisition, the enterprise culture, the cultural conflict, the cultural conformity and so on correlation theories review, analyzes the Chinese Tobacco Enterprise to constitute the merger and acquisition agent most important factor is under the enterprise external environment radical change and the administrative instruction strategic decision, points out in explicitly the enterprise merger and acquisition the cultural conformity important meaning, as well as tobacco profession culture conformity particularity. Through analyzes in Shandong tobacco Industrial corporation to set up the background and General earnestly in the group, the Estong group respective enterprise culture primary coverage and the characteristics, has contrasted two kinds of enterprise culture similarities and differences, as well as in Shandong Tobacco Industrial corporation reorganizes the latter two cultural possible conflict, has studied the enterprise culture conformity strategy, the flow and the pattern. Elaborated in the research the tobacco enterprise culture conformity's basic logic and the principle, has analyzed Estong Group and General Group enterprise culture conformity procedure and the flow, in view of the cultural conformity's complexity, puts forward the cultural conformity timetable concept.In cultural conformity pattern choice, in view of the fact that the tobacco enterprise is opposite in the common enterprise's particularity, analyzed has adopted the variation seepage type culture conformity pattern the feasibility, soon the tobacco profession common values smoothly seeped to the enterprise culture, in the full absorption original cheek, general two culture's essences, had guaranteed enterprise culture's objectivity, the integrity and the continuity, to the original culture's refinement and the sublimation, had guaranteed enterprise culture's innovative spirit, easier to obtain populace's approval and the support.This article takes China Shandong Tobacco Industrial Corporation's reorganization as the object of study, analyzes the enterprise culture conflict question which in the tobacco cartel reorganization exposes, the union enterprise's objective reality and the profession policy, after tobacco cartel reorganization the enterprise culture conformity's question has conducted the more objective analytical study, has discussed the tobacco enterprise's cultural conformity mentality initially. The hope can the current Chinese tobacco Industrial enterprise when the solution similar question, provides a policy-making reference, has certain practical significance.