The Research Of Jilin Tourism Market Integrated Marketing Strategy

Along with the increasing emphasis on the tourism industry, also the development of tourism in Jilin City into an important position, along with the development of tourism resources integrated marketing strategy has been more attention. A plurality of regions in the implementation of the national tourism resources marketing strategy, competition among tourist destinations and tourism enterprises more competitive, due to lack of resource integration methods and strategic thinking win-win cooperation, there are some problem among Jilin tourism marketing strategy, this paper pay attention to the actual development of the tourism market in Jilin, collect and read a lot of information on the Jilin tourism marketing strategy, objectively analyze the problems, and targeted measures to develop integrated marketing. The paper is divided into six parts, as follows:The first chapter is to analyze the research background and significance, and summarize the research status at home and abroad integrated marketing strategy, and points out the research content, research methods and structure of the paper; The second chapter is the theoretical part of the thesis, integrated marketing theory introduction, integration Features integrated marketing theory and marketing theory of strategic thinking; the third chapter is the Jilin market resources, and noted that tourism marketing strategy in Jilin Problems; The fourth chapter is from the natural environment, economic environment, social and cultural environment etc. analyze the macroeconomic environment of Jilin tourism market, analyze consumer demand and make market segmentation, the final choice in favor of promotion of tourism revenue target tourism market; The fifth chapter based on Jilin tourism marketing strategy problems that have proposed on the third chapter and target market in the fourth chapter, proposing the product, price, place, promotion four aspects of integrated marketing strategies. The sixth chapter proposes Integration safeguards marketing strategy implementation.