Study On The Integrated Development And Strategy Of Tourism Resources In Shandong Province

With the rapid development of tourism and people' s increasing demand for tourism,the integrated quality of tourism resources is particularly important,and the direction of regional tourism development will tend to be more integrated.Shandong is a major province of tourism with rich tourism resources and rapid development of tourism.However,there are problems in the development of tourism in 17 prefectures in the province,such as unbalanced tourism development and similarities in tourism development.Based on the above problems,it can be found that the integration of tourism resources in Shandong is an inevitable demand for development,an effective way to increase the utilization rate of tourism resources,and a catalyst for accelerating the overall sustainable development of tourism in Shandong.It is also a key that can successfully increase the ratio of tourism in Shandong to the national tourism market.This article studies on the basis of tourism system theory,regional economic growth theory,tourism land life cycle theory,and sustainable tourism development theory,at the same time,a comprehensive analysis was made based on the general situation of the study area,the development status of tourism resources in Shandong,and tourism resources.Using qualitative and quantitative analysis as well as questionnaire method to evaluate tourism resources in Shandong,and also study on the problems related to tourism development in the development of tourism,such as the similarities in the development of tourism products,the unbalanced development of regional tourism,the improper management of tourism enterprises,the lack of planning for the joint development of regional tourism,and the weak awareness of cooperative development,etc.Thus we put forward the idea of integrated tourism resources development,sum up the principles of integrated development,and set the mode of integrated tourism development.Among them,the integrated development model mainly starts from the direction of regional tourism space,tourism products and travel routes.Combining the above research on Shandong tourism,we propose future measures for tourism development in Shandong.The measures are mainly elaborated from the perspectives of government status,industry linkages,regional joint development,product development,and tourism development concepts.Finally,we summarize the article and the research inadequacies as well as look forward to the prospects for the future research and development of Shandong tourism.This article can provide a theoretical basis for the future development of Shandong.