Study In Tourism Marketing Of Wuhu City Based On Integration Of The Resources

Experienced the competition of viewpoints, lines and urban, the tourism economy enteredthe era of regional competition, the development of multilateral regional cooperation hasbecome the trend of tourism, and the development and the exploitation of tourism resourcesfrom the initial stage of resources guide, experienced the stage of combination-direction ofresources and marketing, developed to the current stage of direction, which is composite stageof resources, marketing and the image.In recent years, the development of tourism trend in full swing, with this trend of tourismmarketing have been more and more concerned. Various tourism places, scenic sites and thetourism enterprises to compete in a fierce competition, for capturing the source of touristsmarket. But the lack of effective resources integration and marketing strategies, a series ofquestions along with, there is an urgent need to increase our efforts in the city’s tourismmarketing research. This paper used the method of which the theory exploration and the realdiagnosis research unifies, the synthesis utilizes, natural resource economics, tourist economics,urban economy the domain and other fields of the marketing study related theory, which hascarried on the analysis to the Wuhu city tourism marketing present situation and the question, inthis basis, designed and has planned Wuhu tourism marketing strategy under the new situation.Paper formed the main parts including the following five chapters:The first chapter general introduced resources integration theory and tourism marketingelementary theory, analyzed the application significance of resources integration theory intourism marketing, and expounded the history of tourism marketing. Enable us to have a basicknowledge for tourism marketing.The second chapter has carried on the detailed analysis to various Wuhu city tourismresources, including the type of tourism resources and characteristics, and described thesignificance of Wuhu played in Anhui province.The third chapter has carried on the analysis to the Wuhu city tourism marketing, andanalysis to explain the four types of Wuhu city tourism marketing and have a detailed analysisto the marketing environment from macro and micro perspective. Finally the author based on“five-second” Wuhu travel planning on the recent market positioning are described. The fourth chapter analyzed current Wuhu tourism marketing strategies, and raised fourcommon maraketing strategies, explored the strengths and weaknesses an its achieved anddeficiencies.The fifth chapter insisted on the basic concept of the tourism marketing, and raisedrecommendations for the tourism marketing of Wuhu City based on integration of the resources.This paper is an applied research of tourism marketing theory in tourism marketing,hoping for Wuhu tourism marketing planning and other research to provide a reference meaning.