Research On The Logistics Enterprise Network Marketing Strategy In Xian Yang

Twenty-first Century rapid development of information technology, electronic commerce, the traditional management mode, operation mode, profit mode is affected by the rapid development of electronic commerce, with the progress of technology, economic development, the competition among enterprises is becoming increasingly fierce, the competition between the industry, service projects gradually transferred to the marketing strategy competition of enterprise. In our country, a lot of enterprise have not realized the importance of network marketing. In the process of network marketing, the continuous summary of failure experience, improve their own network marketing strategies and methods. Courier companies are no exception, in the relevant enterprises in the country to carry out network marketing in the context of gradually understand the spirit and essence of network marketing, and hope that the network marketing can enhance the image and expand the market in the increasingly lack of innovation and marketing environment.Based on the above background, this paper takes the economic development, scientific and technological development, the development of network technology in Xian yang,Shaanxi Province, and discusses the network marketing strategy about logistics enterprise of Xian yang. Logistics enterprise in Xian yang has the opportunity and condition to develop the network marketing. On the one hand, the environment, China has a good network marketing foundation. Computer, mobile phone penetration rate is increasing, the network flow rates continue to decline, the number of internet users and mobile phone users continue to increase, the number of sites increased rapidly. On the other hand, the continuous introduction of relevant policies in Shaanxi province to develop e-commerce, Xian yang is no exception. This paper makes a detailed discussion on the background of Xian yang logistics enterprise development network marketing. After introducing the basic theory of network marketing and express delivery, the paper analyzes the marketing environment of Xian yang express company, from the advantages, disadvantages, opportunities and threats, and discusses the necessity and difficulty of carrying out the network marketing in the express enterprise in four aspects. Followed by the consumer attitude survey data thorough the network marketing analysis in Xian yang to, described the data analysis result, that play a certain guiding significance on formulate the network marketing strategy about logistics enterprises in Xian yang. Finally, according to the survey results, the network marketing situation of Xian yang logistics enterprise, this paper discusses the network marketing strategy for the city logistics enterprise.