Research On The Construction Of Chongqing Fuling "Zeng Fu Chicken" Network Marketing Systemt

The public demand of food degree is becoming more and more delicate,because of the living standard improvement.Green,health,ecological have become into the first choice while buy products.In recent years,all over the country have begun to focus on building ecological agriculture,it makes the season vegetables became less and less popular.The supply of Agricultural and sideline products has gradually transforms the original relative shortage into relative surplus.But due to China's national conditions,the agricultural products distribution is uneven.So it's urgently to develop new sales channels to rational allocation of resources.It can avoid the resources waste in extent.With the vigorous development of internet in recent years,propaganda through the Internet in order to achieve sales objective has been used by many industries.Face on the background of internet start and developement.The network marketing work as a new way has brought unprecedented opportunities and challenges to our agricultural and sideline products sales.It put modern technology and method into traditional marketing,this bring a great promoting to our country's agricultural and sideline products marketing.Put network's timely,convenient,across time and space characteristics into systems used in agricultural and sideline products marketing,we treat this as agricultural and sideline products' network marketing.In the process,it requires people take full advantage of the characteristics of the Internet.Use computer's information technology,do some treatment of agricultural and sideline products picture,market prices,supply and demand information,and logistics distribution system applied to the sales process,to improve the image of the agricultural and sideline products,sales of agricultural and sideline products,and finally achieve the goal of most configuration.It is mainly depend on the nature of the Internet only to realize a modernization means sales of agricultural and sideline products.In this form,on the basis of the existing network marketing,network marketing model for the research object,through the analysis of several typical domestic sales model,and then to chongqing fuling native increase research analysis,SWOT of fuling native increase conduct the thorough research to the network marketing,analyzes the chongqing fuling native increase of network marketing and the opportunities and challenges,the advantages and disadvantages in the final by building a network marketing system of agricultural and sideline products,from the standardization of agricultural and sideline products,agricultural and sideline products for the construction of the network marketing platform,logistics distribution system construction,brand construction,after-sales service system to build,to draw the conclusion of this article.This article make the agricultural and sideline products and network marketing first to the related theory,the third part of the domestic network marketing mode of the three typical comparative analysis,find out the place can be drawn lessons from and disadvantages of several kinds of marketing model.The fourth part is the article core,according to research by chongqing fuling native increase the characteristics of agricultural and sideline products,from the history,current situation to study problems existing in the current sales model,SWOT analysis of fuling native increase and the advantages and disadvantages in the face of opportunities and challenges,the fifth part is combined with the fourth part of the local and the insufficiency,according to local actual situation,by constructing suitable for native increase of network marketing system to achieve better and faster development of network marketing.