Research On The Impact Of Assets Investment On Upgrading Ability For Software Service Outsourcing

With the optimization and adjustment of industrial structure, service outsourcing is becoming a new industry and developing rapidly, while software service outsourcing as the main content of the service outsourcing also has spread rapidly all over the world. Currently, the main outsourcers of software service projects are from North America, Western Europe and other developed regions or countries, whereas the contractors mainly come from Russia, India, China, Ireland and other developing countries, especially, this industry in Ireland and India are developing very fast. Although China's software industry rise faster in income and growth rate, but the rise mainly rely on domestic rich human resources, so as to what we undertake are low value-added business. Compared with the developed countries and software powerful nations such as India and Ireland, our country always lacks core competitiveness. Due to their grasp of core technology and the industry technical standard, which make it hard for China to get rid of the controlled state, so, software industry in China' meet many difficulties in the process of value chain upgrading, and gradually becoming a captured state, in another word, china formed a model of development called captured value chain in the software industry value chain type, which can only get low value-added, and will seriously restrict the development of software service outsourcing industry in China.According to the research, sorting and analysis on a vast amount of literature, this article firstly introduces the connotation of software service outsourcing, summarizes the characteristics of software service outsourcing industry, as well as describes the development level of China's software service outsourcing through the survey data. Then on the basis of literature research, based on the asset specificity theory, the article summarizes the factors that affect upgrading ability of software service outsourcing enterprise, and constructs the measuring index system. According to the measure system that build preliminarily, we collect data through sending out questionnaires, and then use SPSS to carry on the Exploratory Factor Analysis(EFA) by principal component analysis(PCA) for the index system, so as to get the final measure index system. Next the study builds the structural equation model(SEM) about how asset specificity affects the performance of enterprise upgrade, using AMOS software to calculate the model and explain it. Finally the study confirms parts of the research hypothesis, and draws some conclusions, so we put forward according some ways for the software service outsourcing enterprise to break through the capture value chain and improve the upgrading ability.Through the above research, this paper got the following three aspects of main research conclusions: first, site investment is of no significant positive influence on the four stages of software service outsourcing enterprises upgrading ability, but a significant negative impact on it, so the enterprise should try to avoid the specificity of site investment in the process of upgrading; Second, human assets investment and process assets investment all have positive influence on the four stages of upgrading, so if the enterprise want to break through the capture and realize the upgrade, you must increase the investment in the human asset specificity while improve the ability project and process management; Third, the brand assets investment have positive influence on the service upgrading and value chain upgrading, while the impact is not big on technology upgrading and function upgrading, so when the enterprise strength is weak, it is lack brand influence, only when the enterprise have a certain strength after development and can carry on the service and value chain upgrading, at this time the brand assets investment can play a role.