Research On Dynamic Change Of Technology Requirements For New Product Of ODM Enterprises Based On Customer Requirements Analysis

With the rapid development of market economy, the market gradually prosperous, and more intense competition, while customer demand is gradually reflect the diversity of individual needs and characteristics. Against this background, improving customer satisfaction with ODM products is an effective way to deal with this challenge. Since the product development process is the most important safeguard is needed is a key technology products in question the basic functions and design. Therefore, study of technical requirements is particularly important. Due to the special nature of ODM production mode, its products are not only for business customers and for customer use.It has a broad customer base, large number of rapidly changing demand information. Then, obtaining customer demand efficiently and accurately, and forecasting its related technologies demand trends, has been the key to that ODM companies to quickly respond to changing customer needs, improve customer satisfaction. To this end, according to customer demand analysis and forecast, the research on ODM enterprise technology needs of dynamic change has very important practical significance. Therefore, the dynamic changes of the technical requirements in ODM enterprises is studied in detail. The following aspects are main content of this paper.First, the article describes the research background, research and analysis of the situation and forecast demand at home and abroad were summarized and analyzed, and the purpose and significance of the study, propose and arrange chapters and contents were introduced.Secondly, ODM enterprise's production and development is introduced, and the characteristics of ODM enterprise customer demand are analyzed and summarized. The existing theories and methods of demand analysis and forecast are summarized, and through analysis of the limitations of existing methods and combined with ODM enterprise features, its demand analysis and forecast method is proposed. The key issues to be solved of research on dynamic change of technology needs is made clear. Then, research content and research ideas put forward, as well as technical route description.Then, dynamic change model of ODM enterprises technology requirements based on customer requirements analysis and forecast are built. On the basis of collecting basic data, analyze import degree of customer demands, and through fully considering the impact of customer demand factors, Adjust the degree of customer demand for imports, and to determine the importance of the relevant technical requirements. On the basis of, based on the metabolic GM(1,1)import degree of customer needs is determined, and recent trends of ODM enterprise technology needs are studied.Finally, the research result is applied to study dynamic Change of technology requirements in enterprise F.