Research On Marketing Strategies Of Early Development Center

Early education refers to children 0-6 years old stage, according to their physical and mental development of the law, including the characteristics of the sensitive period, to give professional guidance, so that children have a healthy personality, but also pave the way for future intellectual aspect factors. Chinese parents are increasingly aware of the importance of early education in the country, Based on strong market demand, early education industry is developing rapidly, the prospects are bright. Since 1998, China established the first local early childhood institutions later, Gymboree landed in China, began a new phase of foreign brands to enter China.Currently, early childhood development fully in line, second-tier cities, and quickly expanded to three cities. With fierce competition, brand Early Learning Centre are more and more obvious difference, but closed uncommon situation.Early childhood institutions not only has great development space in the market,but also will gradually enter the Red Sea stage. In this paper, A lot of research and Study on the present status of domestic and foreign development of industry and the market environment, And speculation the future trend, The A center as the research object, and the Harbin various well-known early childhood institutions from product, price, promotion, channels and other aspects of comparative analysis, Through the analysis of the characteristics of Early Childhood Center marketing, SWOT analysis and a series of theories, of local early childhood institutions Early Learning Center A- depth research, develop appropriate marketing strategies, so that A can be among the best early childhood institutions in many early education institutions in the region, while doing the marketing theory of early education market a contribution.