Countermeasure Research Of Lulong County Wine Industry Development Based On Governmengt Dominnant

Wine is a unique charm of the industry in the history of social, economic and cultural development.China has more than 2000 years of history in the grape cultivation and wine brewing. As the main wine producing areas in Hebei Province, the wine industry is of great significance to the development of the county economy in Lulong.The paper discusses the development strategy of Lulong wine industry, in order to explore new growth point for the development of the county economy in Lulong.This paper analyzes the present situation of the development of wine industry, the theory of Government-led industrial development and the role of government in promoting the development of the wine industry, providing a theoretical reference for Lulong County Promoting the County Wine Industry Development. On this basis, Further discussion is about Government-led development status, Internal strengths and weaknesses and external opportunities and threats of Lulong wine industry. Compared with other advanced countries, Lulong County has the following problems: Backward of the wine industry base construction, Enterprises of small scale, producing a lack of brand awareness, product homogeneity serious. With the rapid development of our country around the wine industry, as well as imported wines in the domestic market share rising,especially the impact of the economic downturn in recent years, The wine Industry Development of Lulong is underpowered, showing a sluggish state. Combined with the actual development of the wine industry in Lulong, paper proposes countermeasures on promoting lulong wine industry from the government perspective.The development of the wine industry on lulong is based on the literature,interviews and questionnaires. Comprehensive analysis of the situation Lulong County wine industry by swot method. In order to promote the development of the wine industry,Lulong county government should reinforce the industrial base, enhance the core competence areas, innovating wine industry development model and a sound regulatory system.