Investigation And Analysis Of The Current Situation Wine Industry In Changli County

This study take a investigation on the area of the wine grape changes, price,efficiency and output, and the amount of wine, wine sales, sales revenue and profittax changes in Changli County in Hebei Province with the method of data collectionand field investigation. We find that changli county has the superior geographicallocation, unique topographical features, good soil and climate ecological conditions,which is the development of wine grape industry base. Changli county wine industryhas grown from rapid growth into the strategic adjustment. There are a few factorswhich restricting the development of Changli County of wine industry: the weaknessof the base construction which is not conducive to the sustainable development of theregion; Homogeneity phenomenon that personalized development characteristics isnot obvious; Unrestrained branded filling which is not in conformity with thedevelopment of region image; the reduction of wine grape planting area; the lack ofsystem of industrial strategy planning; the lack of can enhance the value of regionimage benchmarking; The development of related industries is relatively laggingbehind; the lack of the development of new industrial chain mode.Based on the existing situation and problems of Changli county of wine industry,we make some suggestion for the development of wine industry: first, strategicplanning of wine industry should be drawed up systemly; second, the construction ofwine grape base should be paid special attention; third, develpop the leadingenterprises; fourth, drive the development of industrial clusters; fifth, shape andpromote brand of the origin to promote wine culture constructio; sixth, give full playto the advantages of area and improve the level of industrialization; seventh, establisha standardized system and improve the standardized management; eighth, furtherimprove the enterprises and the base benefit mechanism; ninth, further extend theindustry chain.The aim of this study is to analyze the status of Changli County of grape andwine industry, find out the problems which is restricting its development, providestrategic thinking for benign and healthy development of the wine industry in Changlicounty.