Citic Bank Branch Services Industry Development Strategy Research

The deepening reform of financial system,combined with the development of the financial market and the rapid progress of interest rate marketization,commercial Banks began to rapid development,and began to grow,the growth of the commercial Banks in good condition,the profitability of commercial Banks in the market gradually increased,the growing scale of assets,and diversified service and product types on direction,so,commercial Banks in the future development trend is good,and there's a better space for development.Bank to carry out the financial trade business on the one hand can optimize the structure of bank assets,on the other hand,the source of bank's income achieved,within the bank realize resources complementary advantages,coupled with the continuous development of the financial trade business,and now that trade business has showed a trend of rapid growth,development began to appear problem,highlighted the systemic risk to the trade business,national government departments began to each big commercial bank supervision and management of the business,to specification and optimized the trade business of commercial Banks,guide commercial Banks' business sustainable development.Study select citic bank as the research object,through the analysis of the financial trade business of Citic Bank macroeconomic environment,industry competition environment and delve into Citic Bank internal environment,analysis of the bank financial trade business development advantages and disadvantages,and accordingly develop strategy goals and choose the development strategy of science.Study according to the position competition of Citic Bank,the bank should choose competition strategy and cooperation strategy and integration strategy of the bank of the financial trade business development strategy,and through the implement of fine management,strengthen risk control,build a customer relationship management system,strengthen the financial trade business talent management concerning the implementation of the strategy.Research is conducive to the development of the financial trade business,China Citic Bank can provide guidance for its future financial trade business development,enhance the efficiency of the financial trade business development and enhance competitiveness,research can also be for other commercial Banks to develop financial trade business to provide certain reference,has strong practical significance.