Research On Business Selection Method Of General Aviation Enterprise

With the introduction of a series of policies, such as Low-altitude Airspace Management Reform, general aviation in China is facing the unprecedented development opportunity in the future, and becoming the new economic growth point. Facing the opportunity, the enterprises are passionate for joining the industry. However, besides the support of national policy, every general aviation enterprise should put business selection in an important position. Different choice of business might cause a significant impact to general aviation enterprise. For the reason, the objective of the research is to establish a selection decision-making model to help general aviation enterprise making the best business choice.The research is based Industry Attractiveness Theory and Parenting Theory, and then divides the problem of business selection method into two parts, including market opportunities and the matching between industry and enterprises. On this basis, making the evaluation index system about market opportunities and matching between industry and enterprises is the first thing to do. Secondly, quantizing the evaluation index by using the grey prediction, constellation clustering method and so on is important. Then the paper can get the best business selection decision-making model of general aviation enterprise by fuzzy cluster analysis and lattice degree of approaching. At last, to verify the model, the paper makes an empirical study, and then makes a good business choice for A General Aviation Enterprise.