Emprical Study Of Internet Video Company Valuation Model

In Chapter One, the Introduction, the thesis talks about the background, the aim and the importance of the research about valuation model of Internet video industry. The methodology and the structure of the thesis are explained as well.In Chapter Two, Literature Review, the thesis looks back the history of corporation valuation, introduces the mostly used valuation methods and explains other factors that would affect the value of a company.In Chapter Three, The Analysis of Internet Video Industry, the thesis introduces and analyses the internet video industry and its business model. It also presents the details of the companies of this empirical study, which are Netflix and Youku Tudou.In Chapter Four, Research Based on Absolute Valuation Method, the thesis uses Discounted Free Cash Flow Method to study the valuation model of Netflix and Youku Tudou. Due to the characteristic of internet video industry, the deviation of valuations got from Absolute Valuation Method might be huge.In Chapter Five, Research Based on Relative Valuation Method, the thesis sets up a preliminary valuation model. After that, varies of factors of each company are considered and applied in the models to improve the accuracy.In Chapter Six, the Result and Its Limitation, the thesis concludes the research result and declares the limitations of the study.