A Study On The Strategies Of The Development Of Sightseeing Agricultural In Nanan City

With the rapid development of economy, China’s urbanization process is faster and faster, people enjoy the civilization, people affected by environmental pollution,but at the same time people’s lives have become more intense, in order to meet people from pollution and noise, reduce the pressure on people’s lives, and other needs,sight-seeing agriculture arises at the historic moment. Sight-seeing agriculture tourism as an emerging tourism industry can meet the demand of people to return to nature, it got everyone’s consistent high praise, and the development is also very fast.In the development of the sightseeing agriculture tourism in China, Nanan City as one of them has exposed some problems for the development of this industry, such as lagging marketing strategy, product lack of features, the lack of professional talent,branding is not enough, the infrastructure is imperfect, and so on. These issues restrict the development of sightseeing agriculture, and make them unable to play their competitive advantage. Based on this background, the paper explores the status,issues and strategies of sightseeing agriculture in Nanan City.This paper stick to the topic content, use quantitative analysis and qualitative research method of combining, through the questionnaires survey to collect sightseeing agriculture tourism market in Nanan City of market structure, market demand, tourist motives such as the status, and combining the research methods for statistical analysis and theory at home and abroad. Use of ASEB analysis method to analyze five aspects issues of the development to sightseeing agriculture in Nanan City are lagging marketing strategy, product lack of features, the lack of professional talent, branding is not enough and the infrastructure is imperfect. Then, "Min Feng Grapes Ecological Park" for example, from the macro and micro analysis of the profiles, describes its main approach, drawn from many aspects of enlightenment.Through a comprehensive investigation and analysis of sightseeing agriculture in Nanan City proposed five can promote its development countermeasure. The first is use of new marketing and traditional marketing strategy of combining marketing strategy, and to optimize marketing model through targeted and flexibility, improvemarket marketing capabilities. Secondly, the proposal is divided into hilly areas,water network areas and peri-urban areas to develop different characteristics of sightseeing agriculture in Nanan City, hoping to solve the problem of product homogeneity. At the same time, we proposed to increase the quality of employees,focusing on advocacy to build the brand, accelerate infrastructure construction and other suggestions.